Case Studies

Peninsula College

Located on the North Olympic Peninsula in Washington State, Peninsula College has excellent programs, people and a beautiful campus. With enrollment consistently declining across the nation, they were in desperate need of improvements to their brand and a web presence overhaul.

  • Managed and art directed website redesign, launched September 2022
  • Improved on the design and consistency of their print materials
  • Created professional quality videos for marketing and recruiting
  • Photography for marketing materials and website assets
  • Improved web accessibility to meet WCAG standards
  • Set up GA + GA4 to track site analytics and made data informed decisions about the direction of their web presence
  • Improved navigation structure and information architecture for main website
  • Managed the conversion of their print college catalog to an online version
  • Created and maintained the college’s first blog website
  • Improved functionality and responsiveness for mobile devices
  • Adapted website during COVID to ensure all students, faculty and staff had the resources they needed to work and study remotely

Screenlife Games

An award-winning gaming company, specializing in casual games; best known for their SceneIt? line of games.  Screenlife was later purchased by Paramount Pictures, while the CEO and CTO joined with me to form the company, Exponential Entertainment. I was responsible for creating game demos to be picked up by major brands, as well as led production teams with design direction.

  • Motion Graphics, UI design and video editing for numerous games and promotional commercials
  • Created game demos for the following: Nickelodeon, Marvel, Star Trek, Family Guy, Seinfeld, Austin Powers, Hockey Night in Canada, Dr. Who and Spider-Man.
  • Design lead for their first XBOX360 game (SceneIt? Lights, Camera, Action – launched 2007)
  • DVDA Award for Excellence in Menus and Presentation for Family Guy trivia game, Design Lead

Fuel Media

A company specializing in creating pilot tv shows. As Art Director, I created the broadcast design packages for shows, hired resources and managed production teams to ensure that my designs were implemented.

  • Created identity system for the tv show and company, HomeTeam
  • Created the show opening sequence, designed all assets used in the show
  • Designed all print and web promotional materials/campaigns
  • HomeTeam was picked up at NATPE, Las Vegas (National Association of Television Program Executives) and sold to 97% of markets nationwide

 

Process:

My process is pretty simple, depending on the project type and requirements I typically go this route:

  • Research, User stories
  • Creative brainstorm
  • Moodboards
  • Wireframes
  • Polished comps
  • Development (A/B Testing if applicable)
  • Quality Assurance testing and tracking
Testimonials:

“Dana Hogenson is hands-down one of the best artists I’ve ever worked with. His beautiful design, absolute quality of work, speed, attitude, and understanding of project scope and deadlines makes him the “secret weapon” for any design project. If he’s on your team, you’ve got the best.”

Matt Fleming, Digital Media Creative (former Senior Art Director at Screenlife Games)

“I highly recommend Dana as one of the most creative graphic artists I have had the pleasure of working alongside. I served as Senior Producer of the pilot program of HomeTeam. Dana created and supervised the production and online graphics package for the HomeTeam pilot. His design played a large part in selling the pilot at NAPTE for syndication to 97% of broadcast markets nationwide. Dana exhibits a can do attitude and always thinking outside the box in creative even under stressful deadlines. I would love to have the pleasure of working with him again on future television or film projects.”

Rhea Monroe, Executive Director, IMN